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After Chalmers and sales roles in international companies, Peter chose the entrepreneurial path and has since spent his time in the startup world. He is dedicated to helping others succeed and has helped many founders to start and grow their companies. What Peter does not know about SaaS companies is not worth knowing.

Everyone around Peter knows his energy and drive; he sees things clearly and makes things happen.

Peter also has a passion for sailing and runs the site He and his team are focused on offshore races like Fastnet or Middle Sea Race. In their long term plan is both the Transpac from California to Hawaii and maybe the infamous Sydney Hobart Yacht Race.