Team

jakob@impactarena.com

Jakob started his career as a volunteer, working with drug addicts and visiting prisoners. After leading a school and taking the students to the Bronx to hand out food, Jakob entered the fields of sales and marketing.

In 2017 he joined the tech startup Adfenix and was soon invited to their People & Culture team. The company was the 5th fastest-growing in Sweden in 2019. As the Talent Acquisition Manager, Jakob was responsible for attracting top talent. That proved to be easier said than done, as no senior software engineer had heard of the scrappy startup back then. After a lot of hard work, the employer branding snowball started rolling on social media, and Adfenix now has one of the most reputable tech teams in Sweden.

At Impact Arena, Jakob’s focus is to help founders develop an amazing culture and then from that create a glowing employer brand, to attract some of the best to their companies. When he isn’t working, Jakob is a family man, involved with his church community, who loves to take his kids for an adventure or go on a ride on his mountain bike.”

jozephine@impactarena.com
0793- 34 40 40

Jozephine is drawn to what is difficult and complex with a mission to make it simple and she’s dedicated to understanding people – that has made her a ninja on human behavior. She thrives to be a part of what creates the conditions for people and organizations to succeed and create a better world. As a result, she chose to study organizational psychology in 2012, and after working for many years, she now specializes in what is also her passion:  leadership, culture, and equality.

She is value-driven, brave, and straightforward and loves to challenge the status quo. This makes her known for getting things done in new ways, which always create value in the present and a sustainable future.

Through her true commitment to gender equality and society, she is also in her spare time a board member of an organization that works to reduce violence against women, by engaging men and boys in creating a more equal world. In addition to this, she is an active mother of two who loves to dance and who always can cook dinner, even though others say “there is nothing in the fridge”.

anna@impactarena.com
‭+46 72-987 58 67

Anna is a true tech geek hidden inside a People and Culture Partner. She is a generation of the internet revolution and adapted early into the online lifestyle and gaming. It then came naturally for her to be in the front seat of building Gothenburg’s largest game studio EA Ghost. With a proven track record of building a world-class AAA game developer team, she then took on her next big assignment, turning a small startup into a full-on scale-up. With Inteleon SMS Park she was Head of Talent Acquisition for their tech department. Being within the tech scene for almost 10 years have she recently found her new passion – Agile Coach and Scrum Master. Do you need a Scrum Master with a more people-focus rather than tech-focus Anna is your asset! 

Anna’s experience is one of a kind, and she will be a great asset to have onboard building an organization coaching founders on their road ahead and building a culture based on trust. She has a strong analytical side and a sharp business mind. Where other people might get lost in translation regarding technical terms, Anna will ask the harder questions. 

She spends her spare time at her summer house in the woods with her family and three kids. As a twin mum, she has multitasking superpowers.

elin@impactarena.com
‭+46 79-314 02 00‬

Elin began her career with three sabbatical years traveling the world before she landed in Uppsala, where she completed her Bachelor’s degree in Human Resources in 2008. Since then, Elin has worked in different roles/companies/industries within the HR field in Stockholm and Gothenburg.

Elin loves to experiment, innovate, and challenge the status quo and thrives in the entrepreneurial role where the sky is the limit.

When Elin is not working, you will usually find her in the forest – either with the family or running while listening to an exciting podcast. She ran the toughest Ultramarathon in Sweden in November -19, 175 kilometers in mud and darkness. She managed that thanks to her focus and dedication (and a lot of training).

emmy@impactarena.com
‭+46 79-300 77 07‬

After a couple of years in the IT- industry, Emmy changed course and graduated from the Kaospilots in 2005 and has since then worked in HR roles in several industries.

In parallel, she has been a voluntary worker in various forms. Emmy’s interest in people’s different choices is based on her years in Guinea-Bissau, South Africa, Mexico, Denmark, and Spain, where she has lived, studied, and worked.

After three Sahara Marathons, Emmy has turned into an Ultrarunner. This summer, she succeeded with her biggest challenge, so far, to run 320 kilometers – from Götaplatsen to Båstad. That gave her a great experience and of course proof of her persistence.

sandra@impactarena.com
+4672-252 74 40

Sandra changed her path from being a well rounded trained dancer to People and Culture Management.

Her passion and expertise are in culture, recruitment and human behaviour.“If we’re working with this, not only in shorter terms, but thinking long-term, we can build the best companies, make our employees thrive and find the best possible match between your company and the people who could actually create value for you and your company”. I am passionate about being a part of both companies and individuals’ development in order to be able to achieve the best possible together.

Outside of her work, she continues her passion for dance, enjoys great food, and good laughs. She takes care of her relationship, as both friends and family are essential to her.

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peter@impactarena.com
+46 733 3040 00

After Chalmers and sales roles in international companies, Peter chose the entrepreneurial path and has since spent his time in the startup world. He is dedicated to helping others succeed and has helped many founders to start and grow their companies. What Peter does not know about SaaS companies is not worth knowing.

Everyone around Peter knows his energy and drive; he sees things clearly and makes things happen.

Peter also has a passion for sailing and runs the site blur.se. He and his team are focused on offshore races like Fastnet or Middle Sea Race. In their long term plan is both the Transpac from California to Hawaii and maybe the infamous Sydney Hobart Yacht Race.

lovisa@impactarena.com
‭+46 70-778 21 30‬

Lovisa has worked with search and recruitment in the tech industry since IT recruitment was easy (it was a while ago). Lovisa loves to build strong management teams while helping individuals to take the next step in their personal development.

When Lovisa does not drink black coffee with customers and candidates or sits with her nose down in the latest digital sourcing tool, she is either running or sitting on her yoga mat. That’s where she finds focus in an intensive everyday life, where job and entrepreneurship are intertwined with family life.