Team

anna@impactarena.com
‭+46 72-987 58 67

Anna is a true tech geek hidden inside a People and Culture Partner. She is a generation of the internet revolution and adapted early into the online lifestyle and gaming. It then came naturally for her to be in the front seat of building Gothenburg’s largest game studio EA Ghost. With a proven track record of building a world-class AAA game developer team, she then took on her next big assignment, turning a small startup into a full-on scale-up. With Inteleon SMS Park she was head of Talent acquisition for their tech department. 

Anna’s experience is one of a kind, and she will be a great asset to have onboard building an organization and coaching founders on their road ahead and building a culture based on trust. She has a strong analytical side and a sharp business mind. Where other people might get lost in translation regarding technical terms, Anna will ask the harder questions. 

She spends her spare time at her summer house in the woods with family and three kids. As a twin mum, she has multitasking superpowers.

elin@impactarena.com
‭+46 79-314 02 00‬

Elin began her career with three sabbatical years traveling the world before she landed in Uppsala, where she completed her Bachelor’s degree in Human Resources in 2008. Since then, Elin has worked in different roles/companies/industries within the HR field in Stockholm and Gothenburg.

Elin loves to experiment, innovate, and challenge the status quo and thrives in the entrepreneurial role where the sky is the limit.

When Elin is not working, you will usually find her in the forest – either with the family or running while listening to an exciting podcast. She ran the toughest Ultramarathon in Sweden in November -19, 175 kilometers in mud and darkness. She managed that thanks to her focus and dedication (and a lot of training).

emmy@impactarena.com
‭+46 79-300 77 07‬

After a couple of years in the IT- industry, Emmy changed course and graduated from the Kaospilots in 2005 and has since then worked in HR roles in several industries.

In parallel, she has been a voluntary worker in various forms. Emmy’s interest in people’s different choices is based on her years in Guinea-Bissau, South Africa, Mexico, Denmark, and Spain, where she has lived, studied, and worked.

After three Sahara Marathons, Emmy has turned into an Ultrarunner. This summer, she succeeded with her biggest challenge, so far, to run 320 kilometers – from Götaplatsen to Båstad. That gave her a great experience and of course proof of her persistence.

sandra@impactarena.com
+4672-252 74 40

Sandra changed her path from being a well rounded trained dancer to People and Culture Management.

Even though she is at the beginning of her journey, she has already gained experience in the field of HR, due to her curiosity and drive.

Outside of her studies, she continues her passion for dance, enjoys great food, and good laughs. She takes care of her relationship, as both friends and family are essential to her.
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peter@impactarena.com
+46 733 3040 00

After Chalmers and sales roles in international companies, Peter chose the entrepreneurial path and has since spent his time in the startup world. He is dedicated to helping others succeed and has helped many founders to start and grow their companies. What Peter does not know about SaaS companies is not worth knowing.

Everyone around Peter knows his energy and drive; he sees things clearly and makes things happen.

Peter also has a passion for sailing and runs the site blur.se. He and his team are focused on offshore races like Fastnet or Middle Sea Race. In their long term plan is both the Transpac from California to Hawaii and maybe the infamous Sydney Hobart Yacht Race.

lovisa@impactarena.com
‭+46 70-778 21 30‬

Lovisa has worked with search and recruitment in the tech industry since IT recruitment was easy (it was a while ago). Lovisa loves to build strong management teams while helping individuals to take the next step in their personal development.

When Lovisa does not drink black coffee with customers and candidates or sits with her nose down in the latest digital sourcing tool, she is either running or sitting on her yoga mat. That’s where she finds focus in an intensive everyday life, where job and entrepreneurship are intertwined with family life.